Leveraging The “oohgle” Effect
Mad.co.uk have written an article detailing the “oohgle” effect. It’s an interesting analysis of how OOH and online tools are often neglected by marketeers.
an extract:
“All too often online is the last consideration of traditional marketers since TV still has the most significant reach. More money is currently being spent on TV advertising however according to figures analysed by Enders Analysis this is due to change about now. With such a significant swing in advertising spend, TV will likely take a back seat to the web in terms of spend and possibly in terms of reach. ”
