Traffic Digital

I love typography. In fact, I regularly read typographica, to keep on top of emerging typographical trends. It comes as no surprise then that I get a little frustrated by the limited set of fonts available to most web projects. Traditionally, we’ve been limited to that all too familiar set of web safe fonts we all know so boringly well.

Here at Traffic, we’ve explored using many different technologies to get around this problem. We have used FLIR (not the best option), SIFR 2 and SIFR 3 (the latter being a huge improvement on the former and near enough to a good solution) and even just plain old -999em text indent on image headings. None of these solutions are really ideal and until @font-face is adopted by the IE team, we’re probably going to be faced with the necessity of replacing text to meet design requirements.

Luckily there is a neat solution that is gaining a lot of implementation: cufón. If you’ve never heard of cufón check out their site, it’s a lightweight, simple solution that does away with the latency of SIFR 3. It also adds the ability to create gradients and text-shadows and is cross browser compliment. Look out for future examples of work by us that uses this little design-tastic gem.

We’re happy to announce the re-launch of Slightly Foxed at www.foxedquarterly.com. Slightly Foxed is a quarterly journal for book lovers and “people who don’t want to read only what the big publishers are hyping and the newspapers are reviewing”.

It’s a great publication that we’re delighted to be associated with.