Traffic Digital is a creative agency based in Covent Garden, London.

Shaftesbury Theatre

The Shaftesbury Theatre, formally known as the Princes Theatre, is located on Shaftesbury Avenue in London. In 1963, EMI bought the theatre and changed its name to the Shaftesbury Theatre which is now listed as a building of special architectural interest.

The Shaftesbury Theatre is home to some of London’s most famous long standing productions, such as West Side Story, Daddy Cool and Hair Spray.

The aim of this project was to design and build a site that would truly represent the Shaftesbury Theatre’s vibrant character and the personality of the shows. We developed the site using a number of technologies, encompassing information about the theatre and show alongside a user-friendly online booking system.